Each year companies plan to increase their revenues and expand their business, but most of the time they use outsourcing this challenge to another, who are not engaged with the same goal and needs. In this case companies need to be ready to improve their strategies and controls, measuring daily, evaluating and changing to achieve their goals.

An a example we see is companies that hire sales peoples and sales representatives and believe that just by encouraging some benefits and commission they will take on a role of increasing sales, margin, market, etc..

Companies should understand that more important than planning, is to be a part of executing and controlling all business actions, helping the salespeople to learn about their products and customer behavior, reverting all of this information to sales leads.

The use of sales tools and customer relationship management are vital to take these strategies into practice, reducing printed catalog costs, training and optimizing sales actions and in many cases increasing the average sales ticket.

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